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Spanish fintech ecosystem - Overview

Ultra modern retail point of payment
Contactless payment is broadly spread

The fintech industry, characterised by the integration of finance and technology, has substantially disrupted the global financial system. Spain, the 4th largest economy in the EU with a GDP of €1.4 trillion, has not been immune to this digital transformation. The country's banking sector holds over €3.5 trillion in assets, though profitability has lagged amid low interest rates and legacy technology challenges. Non-bank competitors are also emerging in segments like mortgages, holding around €40 billion in loans versus over €500 billion at banks. In this essay we will examine the various fintech business models taking hold in Spain, assess their growth potential given current market conditions, and highlight the opportunities for foreign investment to propel further expansion.

Digital-only banks and challenger banks

Digital-only banks, commonly referred to as neo-banks and challenger banks, have proliferated throughout Spain in recent years. Offering sleek user experiences and modern tech stacks, these agile startups provide a compelling alternative to the legacy systems still utilised by traditional Spanish banks.

This presents a massive opportunity to capture market share, especially among digitally-native younger demographics. However, questions remain regarding the viability of purely app-based banking without physical branches and the ability to scale profitably.

For example, Openbank, owned by Santander, has struggled to achieve profitability since launching in 1995. Another notable neobank Headquartered in Spain is Bnext, known in the industry that, like many of its peers, has faced challenges in its journey towards profitability.

In addition to profitability concerns, digital banks also face stiffer competition as traditional banks upgrade their own digital offerings. Incumbents like BBVA and CaixaBank have invested heavily in their mobile apps and online banking capabilities to better serve digitally-savvy customers. Though challengers retain advantages in user experience, incumbent scale and brand recognition are significant barriers to overcome.

Payment solutions

Payment solutions have rapidly evolved in Spain, with mobile wallets, peer-to-peer platforms, and point-of-sale systems gaining strong adoption.

The coronavirus pandemic has indeed accelerated the shift away from cash, with mobile-based payments becoming increasingly popular. While the specific statement you provided isn't directly addressed in the content I accessed, there are global indications of this trend. For instance, the rise in online shopping during the pandemic has led to a surge in online payment technologies.

Mobile payment apps, in particular, have seen significant growth, with consumers using them for various purposes, from online shopping to peer-to-peer transactions. This shift towards digital payments, especially mobile-based ones, can be attributed to the convenience they offer and the need for contactless transactions during the pandemic.

However, room remains for continued innovation, particularly in cross-border payments between Spain and key trading partners in Latin America and the broader EU. Additionally, the usability and security of existing platforms can still be improved. With over 5 million Latin Americans living in Spain and frequently sending remittances back home, there is a sisable market for enhanced cross-border payment solutions.

Bizum, a mobile payment joint venture developed by Spanish banks, has achieved exponential growth. Yet its domestic focus leaves room for solutions focused on international remittances and business transactions. Compliance costs and required capital have deterred additional global expansion thus far.

Alternative lending

Peer-to-peer lending has democratised access to capital for both individuals and SMEs struggling to obtain credit from traditional institutions.

Car financing and title lending further expand the addressable market and are booming segments poised to potentially displace other subprime lending options. There are around 20 auto title lending brands and over 40 payday lenders targeting subprime segments in Spain, illustrating the breadth of this market opportunity.

While defaults pose a concerning risk, especially in economic downturns when these rations tend to rise, the title lending segment provides an alternative funding channel with a significant headroom for growth.

Underwriting and risk management capabilities will need to improve as alternative lending platforms scale up loan volumes. Traditionally, financial institutions have leveraged massive troves of customer data to fine-tune their models. Fintechs operating in the risk management business will need to get creative, potentially exploring alternative data sources leveraged with AI/ML techniques to lower default rates. Biometric verification, behavioural analysis and device data are some areas where there is still room for improvement overall.

Invoice financing, factoring, accounts receivable financing, asset-based lending, spot factoring, merchant cash advances, and other credit facilities can be used to smooth out small business cash flows likewise. Most of these are still in a nascent stage in Spain, which offer a great opportunity for new players to tap into these growing verticals.

Investing apps & robo-advisors

Investing apps, robo-advisors, and cryptocurrency exchanges such as Bitpanda, Bit2me, and Onyze have risen in popularity, catering to Spaniards' growing appetite for market exposure beyond savings accounts.

With a cryptocurrency adoption rate exceeding 17%, Spain leads other major EU economies and the US. However, active trading comes with substantial risk, especially for non-professional individuals. Financial literacy initiatives will help sustain engagement and prudent investing. Oversight is required to ensure platforms are acting responsibly without exploiting users.

Cryptocurrency volatility and security present additional risks to Spanish retail investors. Strong investor education and protection standards are needed, along with prudent regulation that does not stifle innovation. Spain can collaborate across Europe to develop balanced crypto frameworks.


Insurtech disruptors are starting to challenge Spain's established insurance industry through streamlined experiences and usage-based models. However, large incumbents maintain dominant market share. Major upfront investments would be required for new entrants to compete at scale.

Usage-based and on-demand insurance models are still novel in Spain. Market education and product testing will be required before mass adoption. Collaboration with insurtechs can help incumbents expand into these new models, while startups gain distribution scale.

Budgeting and financial planning

For individuals, budgeting and financial planning tools promote financial health and literacy. Meanwhile, B2B solutions like banking APIs and procurement financing address Spanish businesses' specialised needs. Blockchain and cryptocurrency exploration shows promise but requires careful oversight regarding speculation and compliance.

Fintonic, based in Spain, is a pioneering financial planning app that offers users a comprehensive platform to manage their finances. It aggregates data from various bank accounts, credit cards, and other financial sources, providing users with a consolidated view of their financial health. The app uses advanced algorithms to analyze spending patterns, set budgets, and even predict future expenses. Over the years, Fintonic has received accolades for its user-friendly interface, robust security features, and its role in promoting financial literacy among its users.

Open Banking PSD3, the successor to PSD2, builds upon the foundational principles of its predecessor by introducing enhanced security measures for online transactions and electronic payments, offering greater transparency to consumers about their financial data usage, and broadening its scope to encompass more types of payment services and financial institutions.

Additionally, PSD3 places a heightened emphasis on consumer rights, particularly in scenarios involving unauthorised transactions or payment disputes, aiming to address the challenges and gaps identified in PSD2 and further promote competition, innovation, and integration in the European payment market.

The arrival of AI

Emerging capabilities in artificial intelligence and automation present opportunities to transform fintech offerings. AI-powered customer identification, risk modelling, and fraud detection can reduce defaults and improve security.

Algorithmic processing enables rapid, customised product development and delivery, allowing providers to tailor financial services to consumers' and businesses' specific needs in real-time.

As AI matures, Spanish regulators will need to modernise their approach to keep pace. The opportunities are vast, but ethical risks around bias, transparency, and job impacts must be proactively addressed. Spain can lead in developing these governance frameworks.

Spanish fintech ecosystem: Regulation

The Spanish fintech ecosystem has benefited from government policies supporting innovation, as well as technological change and shifting consumer preferences. Aside from regulations like SEPBLAC and LOPD, Spain has generally taken a favorable and supportive approach towards fintech innovation through sandbox programs and public-private partnerships.

While certain segments are more mature, substantial room remains for foreign investors to provide capital and know-how across a range of business models. However, unique market dynamics, cultural factors, and regulatory conditions must be navigated for successful expansion.

The Regulatory Sandbox Initiative

Sandbox programs to test innovations in a controlled environment have been instrumental. These should continue and potentially even target specific technologies like blockchain that require experimentation. Ongoing public-private partnership is key.

In 2020, Spain's upper parliamentary chamber, the Senate, gave a unanimous nod with a 262-0 vote to an initiative presented by the government. Once this bill, already greenlit by the lower house, was recorded in the official gazette, it would attain legal status.

This legislative endorsement paved the way for a regulatory sandbox tailored for blockchain, cryptocurrency, and fintech entities. This development marked a significant milestone for the Spanish Association of Fintech and Insurtech (AEFI) and the associated industries. Consequently, Madrid set up a dedicated commission to oversee the sandbox, determining membership, establishing guidelines, and monitoring the progress of projects.


In conclusion, Spain's fintech sector stands at an optimal juncture, possessing strong momentum with opportunity for new players to nurture and maximise its potential. Realising its power requires thoughtful strategy playing, managing risk with state-of-the-art technology while continue to promote financial inclusion across all segments.


At iBerotech, we bring over 12 years of expertise in partnering with financial services organizations. Through strategic insights and a clear understanding of the landscape, we have effectively navigated the intricacies of the Spanish market, establishing a strong foothold in the Spanish fintech ecosystem.


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