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Doing business in Spain
Insights on the Spanish economy, culture and business etiquete,


THREE CITIES, THREE DEAL CULTURES
CaixaBank's decision to move its registered office from Barcelona to Valencia in October 2017 was, on paper, a legal redomiciliation. In practice, it fractured commercial relationships built over a century of Catalan institutional identity, with business partners describing anger sufficient to redirect supplier contracts. Sergio de Miguel Jessel, Market Head of Iberia at Julius Baer, has described Madrid as attracting "an unprecedented surge in investments," driven by post-Br
Apr 142 min read


DORA DRIVES IBERIAN VENDOR SPEND
Rodrigo Díaz-Jares Amorós, Associate in Financial Regulation at DLA Piper Spain, documented in October 2025 that while DORA harmonises substantive obligations across the European Union, it delegates penalty regimes to Member States, producing a divergence that has created two materially different enforcement environments on the Iberian Peninsula within the same regulation. Portugal moved first. Law No. 73/2025, passed on 23 December 2025, activated an autonomous sanctions reg
Apr 142 min read


COLD OUTREACH FAILS IN PORTUGAL
Fabio Salvador, Head of Sales for Spain and Portugal at Partoo, built Portugal into the company's fourth-largest market without a single mass cold email campaign, and the method he used explains why every foreign vendor attempting volume-based outbound in Portugal is solving the wrong problem. Portugal's business population is 99.9% small and medium-sized enterprises, and between 70% and 80% of those are family-owned. The decision-maker in those firms is not a procurement com
Apr 92 min read


REGULATION DRIVES BUYING CYCLES
Leif Ferreira, Chief Executive Officer and Co-Founder of Bit2Me, spent 2,5 million euros and 3.000 hours securing his company's licence under the Markets in Crypto-Assets Regulation before a single competitor had done the same in Spain. That investment matters to this argument because it quantifies what a regulatory deadline costs an operator who treats compliance as a strategic act rather than an administrative burden. The pattern across Iberia is observable. Financial insti
Apr 72 min read


DORA TURNS GAPS INTO CONTRACTS
Marc Andries, the Joint Oversight Director appointed by the European Supervisory Authorities to lead DORA's third-party oversight framework, designated 19 critical ICT third-party providers on 18 November 2025, placing every Iberian financial institution contracting with AWS, Microsoft, Google Cloud, Oracle, or SAP under direct pan-European scrutiny. That designation is not a warning. It is an audit trigger. The audit trigger arrived on top of an already unstable foundation.
Apr 52 min read


Cold call me, obviously
A guide to scale sales teams abroad “There’s a stat that’s being kicked around right now: 75% of sales reps in tech companies missed...
Mar 4, 20243 min read


What is B2B lead generation?
Explore the nuances of B2B lead generation, from defining buyer personas to innovative lead strategies, crucial for business growth.
Dec 18, 20232 min read


Finnish-Spanish relations: A closer look at trade dynamics under Ambassador Sari Rautio
Finnish-Spanish relations continue to strengthen, with trade surpassing 1.2 billion euros in 2022.
Dec 17, 20232 min read


Spain: A rising powerhouse in the EU Direct Selling market
In an era where digitalisation and e-commerce reign supreme, Spain's direct selling market stands out as a resilient and dynamic force....
Dec 17, 20233 min read


What makes B2B sales outreach different for tech companies
In the intricate world of B2B technology, sales outreach is not merely a process but an art form, demanding a nuanced approach unlike any...
Dec 16, 20233 min read


How to incorporate your LLC in Spain
A comprehensive guide for non-residents Starting your own business in Spain is a straight forward and clearly structured procedure. For...
Dec 7, 20233 min read


The Spanish mortgage market
Spanish mortgage market, with an average term of 25 years and 65% of mortgages at fixed rates, could offer a unique niche for a long-term fi
Sep 8, 20234 min read


Is this the end of the neobank hype?
The end of the neobank hype seems to be confirmed as data has confirmed that less than 4% of total neobanks have achieved profitability.
Sep 3, 20235 min read


Digital ID: Promise and peril
The rise of digital ID solutions promises to transform identity verification, but also poses risks around privacy and inclusion.
Sep 3, 20234 min read


GDPR, KYC, AML: A close look into the regulatory framework in financial services in Spain
Spain possesses a robust and well-regulated financial services sector encompassing banking, insurance, investments and other domains....
Aug 21, 20235 min read


How NOT to do business in Spain
Adapting business practices to align with Spanish relationship-oriented values and subtle formalities enables gaining access and acceptance
Aug 21, 20234 min read


Doing business in Spain: A nuanced blend of tradition and innovation
Spain's storied history and vibrant culture has long attracted enterprises worldwide. However, the country's idiosyncratic fusion of...
Aug 16, 20234 min read


Spanish fintech ecosystem - Overview
The fintech industry, characterised by the integration of finance and technology, has substantially disrupted the global financial...
Aug 15, 20236 min read


Spanish housing market is cooling down: A 2023-24' outlook
The Spanish housing market has attracted intense attention from local and foreign investors in recent years. After experiencing a...
Aug 5, 20233 min read


KFC in Spain: Strategic growth and cultural impact
KFC, the global chicken restaurant brand under the umbrella of Yum! Brands, Inc., boasts a rich history marked by success and innovation...
Aug 3, 20236 min read
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